Advertising Procedure

The book is in good condition, with a dust jacket that shows signs of wear, including minor edge tears and some discoloration. The binding remains intact, and the pages are clean and free from inscriptions or library markings.

"Advertising Procedure" by Otto Kleppner is a seminal work in the field of advertising, published by Prentice-Hall, Inc. in Englewood Cliffs, New Jersey. This fifth edition, released in December 1966, builds upon prior editions to offer a comprehensive guide to advertising strategies and methodologies. Otto Kleppner, a renowned figure in advertising, provides insights into the planning, creation, and execution of advertising campaigns, integrating behavioral science principles. This edition is particularly valuable for its updated content and reflects the evolving landscape of advertising during the mid-20th century. The book is a crucial resource for students and professionals in the field, offering both historical context and practical applications. The physical condition includes a worn dust jacket with minor edge tears, indicative of its age and usage. This edition is a must-have for collectors and those interested in the historical development of advertising practices.