Basic Marketing: A Managerial Approach
by E. Jerome McCarthy
"Basic Marketing: A Managerial Approach" by E. Jerome McCarthy, published by Richard D. Irwin, Inc. in 1968, third edition. Hardcover in excellent condition, no dust jacket. This edition is significant for its introduction of the 4 P's of marketing. A must-have for business scholars and marketing enthusiasts.
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The book is in excellent condition with a well-preserved blue hardcover. The binding is tight, and the pages are clean with no inscriptions or markings. There is no dust jacket included. The cover shows minimal wear, indicating careful handling over the years.
About This Vintage 1968 Edition
"Basic Marketing: A Managerial Approach" by E. Jerome McCarthy is a seminal work published by Richard D. Irwin, Inc. in Homewood, Illinois. This third edition, released in April 1968, is a cornerstone in the field of marketing education. McCarthy, a renowned marketing professor, introduces the influential 4 P's of marketing—Product, Price, Place, and Promotion—offering a foundational framework for business strategy. This edition is particularly valued for its historical significance in the evolution of marketing thought. The book is bound in a sturdy blue hardcover, with no dust jacket, and remains in excellent condition. Its significance in marketing education makes it a valuable addition to any business scholar's collection.
Publisher Information
Publisher
Richard D. Irwin, Inc.
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