Innovation: The Five Disciplines for Creating What Customers Want

The book is in good condition with a sturdy binding and clean pages. The dust jacket is intact, showing minor wear along the edges, typical for a book of its age. There are no inscriptions or library markings, maintaining its collectible status.

"Innovation: The Five Disciplines for Creating What Customers Want" by Curtis R. Carlson and William W. Wilmot, published by Crown Business in New York, 2006, is a seminal work in the field of business innovation. This first edition offers a comprehensive framework for developing products and services that meet customer needs effectively. Carlson and Wilmot, both renowned for their expertise in innovation and management, lay out five key disciplines essential for successful innovation. This edition is particularly valuable for its insights into the strategic processes behind successful product development. The book is in good condition, with a well-preserved dust jacket showing minor wear. Its relevance remains significant for business leaders and innovators aiming to stay ahead in competitive markets.