Leadership in Marketing and Strategic Planning (HCA 531) - Volume 1

This spiral-bound volume is in excellent condition, with no visible inscriptions or markings. The covers and pages are clean and intact, providing a durable and user-friendly format for readers. There is no dust jacket, as is typical for spiral-bound editions.

"Leadership in Marketing and Strategic Planning (HCA 531) - Volume 1," edited by Thomas C. Curnow, Ed.D., is a comprehensive guide tailored for professionals and students in healthcare administration. This spiral-bound edition provides a structured approach to understanding the intricacies of marketing and strategic planning within the healthcare sector. The book is divided into sections covering the history, value, and concepts of strategic planning, with contributions from noted authors like John Harris and Richard K. Thomas. Although the publisher and year of publication are unknown, the content reflects contemporary practices and theories essential for effective healthcare management. The book’s focus on practical applications makes it a valuable resource for those looking to enhance their strategic insight in marketing and planning. Its physical condition is excellent, and the spiral binding ensures ease of use.