Management in Marketing

The book is bound in red cloth and is in good condition with some signs of wear. The corners show minor bumping, and there is no dust jacket. The binding remains intact, and the pages are clean with no inscriptions or library markings.

"Management in Marketing: Text and Cases" by Hector Lazo, Ph.D., and Arnold Corbin, Ph.D., is a comprehensive exploration into the multifaceted world of marketing management. Published in 1961 by McGraw-Hill Book Company, Inc., this volume is part of the esteemed McGraw-Hill Series in Marketing & Advertising. The authors, both distinguished professors at the Graduate School of Business Administration, New York University, bring their extensive expertise to this work. The book is a valuable resource for understanding the principles and practices of marketing management, offering a blend of theoretical frameworks and practical case studies. Despite being out of print, its insights remain relevant for scholars and practitioners alike. This hardcover edition, bound in red cloth, is in good condition, though it lacks a dust jacket. Its availability is scarce, making it a sought-after addition for collectors and those interested in historical perspectives on marketing.