The $30 Billion Negro

This hardcover edition lacks its original dust jacket and shows signs of wear typical of library use, including library stamps and inscriptions. The green cloth cover is intact, though it exhibits some fading and shelf wear. The binding remains strong, and the pages are clean with no significant tears or markings beyond the library identifiers.

"The $30 Billion Negro" by D. Parke Gibson is a significant work published by The Macmillan Company in 1969, with its first printing in Toronto, Ontario. This edition stands out as a first printing, making it a valuable find for collectors interested in the economic and social impact of African American consumers. D. Parke Gibson was a pioneering figure in marketing, and this book explores the substantial influence and buying power of the African American market during the late 1960s. The absence of a dust jacket and library markings indicate it was once part of a library collection. Despite these markings, the book remains an important piece for those studying cultural and economic history.