They Became What They Beheld

The book is in fair condition, with visible wear along the spine and edges. The cover shows signs of handling, with some creases and surface marks. The binding remains intact, and the pages are clean, with no inscriptions or library markings. It is a softcover edition, lacking a dust jacket by design.

"They Became What They Beheld" by Edmund Carpenter, published by Ballantine Books, Inc. in 1970, is a thought-provoking exploration of media and its impact on society. This edition features photographs by Ken Heyman, adding a visual dimension to Carpenter's incisive analysis. Published in New York, this book delves into the intersection of anthropology and media studies, reflecting Carpenter's pioneering work in these fields. The collaboration with Marshall McLuhan, noted in the acknowledgments, underscores the book's significance in media theory. This particular edition is a softcover, showing some wear but remaining intact. Its scarcity in the market makes it a valuable addition to collections focused on media studies and anthropology.